SCUF and Coca-Cola have partnered to bring Coca-Cola themed headset and controller in their SCUF Gaming high-performance gaming controller category. This comes as the company partnered with the beverage company to bring limited-edition SCUF Reflex Pros, SCUF H1 headsets, CORSAIR K65 keyboards, and CORSAIR mouse pads.
The specially designed products that include the custom-designed SCUF Reflex Pro Byte, are inspired by Coca-Cola Byte, the latest production from Coca-Cola’s new global innovation platform, Coca-Cola Creations.
Diego Nunez, Vice President of Gaming Marketing at CORSAIR talked about their partnership to bring the limited edition controllers and headsets,
We’re known for innovation and the power of connection that we bring to our products. This opportunity with Coca-Cola and the Byte collection offers our community uniquely designed products at the intersection of creativity, gaming and culture. We’re thrilled to partner with Coke on such an exciting launch and hope they enjoy these limited-edition items.
The base colors of the products are lilac and black, and feature unique design elements throughout the entire collection. The pixelated pattern on the mouse pad is layered with light gray to add depth and dimension. The Coca-Cola logo itself is pixelated as well, deliberately oversized and placed directly on the space bar on the K65 controller. The logo is also apparent on the PlayStation 5 Dualsense Controller, right on the track pad.
Karen Schohan, Senior Licensing Manager at The Coca-Cola Company also added on behalf of the company,
Coca-Cola Byte isn’t just the drink for gamers; it’s the drink for dreamers. It’s meant to teleport you to a place filled with wonder – one with adventure, excitement, and possibilities. And, like gaming, the only thing that makes it taste sweeter is when it’s shared together. We hope you love these new Byte products as much as we do.
Beginning May 1, the limited-edition run of 500 Reflex Pros, 500 H1s, 500 CORSAIR K65s, and 500 CORSAIR mouse pads will be sold exclusively on the ScufGaming website.
Previous SCUF products launched recently include the SCUF Reflex PS5 Controller, and the SCUF Instinct Xbox Series X|S controllers.
What do you think of the Coca-Cola themed controller and headsets? Post your comments below.
