HyperX has announced that it is extending its sponsorship and relationship with New Meta Entertainment and will continue to supply them peripherals officially. HyperX is the gaming division of HP Inc and New Meta Entertainment is a gaming and entertainment organization that includes eSports vertical Dignitas and new women in gaming media platform Raidiant.
Both companies have been working together since 2013 and now they will continue doing work together for the upcoming nine years as part of the new partnership extension. Under the new partnership, HyperX is now also the exclusive peripherals partner for Raidiant with a notable focus on desktop microphones which will support Raidiant’s content creator activations. The company also announced that it has signed Dignitas pro player Emmalee Garrido known as ‘EMUHLEET’ as the latest HyperX hero.
EMUHLEET joins the already strong roster of HyperX global sports ambassadors and eSports influencers including social influencer Bella Poarch, football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, international soccer player Dele Alli, professional race car driver Sage Karam, skateboarder Minna Stess, and others. Emmalee “EMUHLEET” Garrido commented:
To be named a HyperX Hero alongside many of gaming’s most inspirational and accomplished personalities is a true honor. As a nurse turned World Champion gamer, I’m genuinely passionate about combining my love for gaming with my life’s calling of serving others. Through the HyperX Heroes initiative, I’m striving to use this platform to inspire other gamers that wish to compete and gain the confidence to know that they belong in this industry.
She will join the HyperX Heroes community and will participate in various marketing programs and activities in addition to receiving the HyperX Heroes treatment. As a member of the Raidiant community, she will also work with the company to inspire, educate, and spotlight women gamers to champion stronger female-oriented women gamers. Raidiant was launched in late 2021 as the women in gaming and eSports platform of NME.
It will work with HyperX and Dignitas to collaborate on a Skateboarding Crossover Event involving all three brands at an on-site activation. The activation includes a women’s ‘skate round’, ‘play around’ along with various competition opportunities, Instagram moments, and meet-and-greets to intersect the large women’s skate community and gaming community in the Lost Angeles area. Jessany Van’t Hoff, Head of Global Gaming Partnerships, HyperX said:
Working with Dignitas for over nine years, HyperX is proud to not only renew our sponsorship and add EMUHLEET to the HyperX family but also work closely with Raidiant to help elevate women’s voices and activities in the gaming community. HyperX continues to bring great products to the gaming community and is committed to supporting a strong, healthy environment for all gamers.
John Spiher, Senior Vice President of Partnerships, New Meta Entertainment also commented:
For years HyperX has helped us set the standard for high-end performance through their products. As we have evolved as an organization, so has HyperX in continuing to push forward with innovation. We are proud and honored to continue working alongside such a tenured brand and are related to expand these opportunities and resources toward the many women who interact with the Raidiant platform. Together, we will keep our eyes set on building a better future for esports.
For additional details, you can check out the YouTube channel of Dignitas or visit Raidiant’s official website.
