Ubisoft Ivory Tower has launched Season 10 of The Crew Motorfest, marking a milestone for the open-world driving game and introducing a new three-month seasonal framework designed to deliver a sharper, more structured experience. The free update is available now on PS5, PS4, Xbox Series X|S, Xbox One, Steam Deck, PC via the Ubisoft Store, Epic Games Store, and Steam, and is also accessible through Ubisoft+.
Season 10 brings The Motorfest Late Show, a brand-new playlist launching July 1 that frames its challenges around a car culture talk show format. Players take on the role of the show’s official pilot, working through challenges, trials, and side activities across four automotive-themed events per month for the duration of the season. The first event, Dolce Velocità, pays tribute to iconic Italian car brands. All 12 main events, 25 challenges, 10+ feats, and three photo opportunities are free to access.
Trackforge, the user-generated track editor introduced last season, gets an expansion with the Street and Touge kit. Drawing on Japanese car culture and the tradition of racing through tight mountain roads, the new kit gives community creators more tools to design culturally varied circuits, broadening the creative scope of what players can build and share.
Season 10 also introduces the Hawaii Grand Tour, described as the longest challenge Motorfest has ever organised. Priced at two million in-game bucks, it’s a one-hour drive across the game’s Hawaiian open world, with the Ferrari 250 GTO on offer for players who complete it. A new narrative format called Stories also makes its Motorfest debut this season, first introduced in The Crew 2. The format ties racing challenges to character-driven storylines, with Season 10’s opening chapter following Kai’s Garage.
Eighteen new vehicles are rolling out across the season, including the long-awaited arrival of French manufacturer Alpine. Confirmed additions include the 2025 Alpine A110 R Ultime, 2024 Alpine Alpenglow Hy6 Concept, the 2026 Delage D12 hypercar on July 1, the 1968 Fiat 500 F on August 5, and the Chevrolet Corvette C1, among others.
We were given an early access preview build by Ubisoft in which we spent the past week trying out the new cars, events, TrackForge kits, and the playlist, so make sure to check out our exclusive hands-on impressions.
Are you looking forward to jumping back into The Crew Motorfest to try out the new Season 10 content? Let us know in the comments section below.
