Adverty has just announced the promotion of Tobias Knutsson as the new CEO of the company, while the founder Niklas Bakos moves to product strategy and development. In addition, Thorbjorn Warin has been appointed as the chief supply officer in the company.
Tobias Knutsson who was the chief commercial officer, brings years of leadership, strategic sales, and extensive business development experience to the role of CEO of Adverty. He was previously the chief commercial officer at DanAds, and CEO of Strossle, where he was responsible for revenue optimization at the fast-growing media tech company.
Tobias Knutsson had this to say,
Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.
Founder of Adverty, Niklas Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally. He had this to say,
We are at an exciting junction both industry and company wise and as a leader within the in-game advertising space we continue to push our boundaries to make sure what we build today is what the industry needs both now and tomorrow. My emphasized focus will allow me as a product-centric founder to fully work on short to long term product related strategies and developments – not only the soul of the company, but fundamental to our future success.
Lastly, Adverty also hired Thorbjorn Warin as the chief supply officer. He was previously the VP of publishing EMEA at a US-based adtech company, AdColony.
I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.
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