Anzu has announced that it is entering a brand-new partnership with Eek Games for in-game ads in their dancing game House Party. Anzu is the world’s leading in-game advertisement platform while Eek Games is known for its popular AI-driven simulation game House Party. As part of the new partnership, House Party will make use of Anzu’s advanced in-game ad platform and display ads in the game that look more realistic and believable.
House Party was released back in 2017 and saw nearly 30,000 downloads during its early release weeks. Currently, the game is only available on via Steam and sits there comfortably with a 90% positive rating. The game’s major demographics are based in America and China. Until now, the game has managed to sell more than 600,000 copies worldwide. The full release of the game is slated in 2021. The game’s main idea was pitched by Bobby Ricci who is the CEO of Eek! Games and also an artist and comedian.
In House Party, you take control of the story with point-and-click gameplay. You can do different activities in the game like you would do in a real-life party such as take shots with your friends, dance the night away, or even take a dip in the jacuzzi to let off some steam. With Anzu’s integration, all current ads in the game will be replaced with much more believable real-world ads that will make the game more realistic to look at.
Bobby Ricci commented on the new partnership:
We think Anzu is a great way to both help support the development of the game, while at the same time being conscious of not breaking the player’s immersion. We’re excited about the partnership and are looking forward to working together.
Itamar Benedy, Anzu’s Co-Founder and CEO also commented:
The video game market is exploding right now and is expected to be worth $200 billion by 2023, making it an exciting time for the ecosystem. At Anzu, we continually strive to deliver best-in-class services with ad verification, fraud prevention, and audience-based targeting tools.
Our partnership with Eek! is very exciting because the game uniquely lends itself to creative opportunities for advertisers. In the beta version of the game, players encountered fake brands, but now brands can join the party and play with ad content while connecting with players in an unobtrusive way. Players already responded well to the introduction of real celebrity personalities in the game, and we know they will love encountering real brands.
Anzu has been expanding its digital reach of exclusive partnerships for quite some time and their previous partnerships include Veritas Entertainment, Ubisoft, Unfinished Pixel, Takuya Banno, the president of Tozai Games, Lion Castle, Zula, APB Reloaded, Vivid Games, and Toplitz Productions. Anzu.io is also the only in-game ad platform with the highest-level security audit ISO 27001 certification.
