EA Paid Ninja $1 Million to Promote Apex Legends at Release

Ninja Apex Legends

Reuters has reported that EA paid $1 million to Ninja to promote Apex Legends when it came out.  Influencers play a vital role these days in promoting a video game and who would be the best option to promote your video game by none other than Ninja.

At this point, Ninja is one of the mist highly sought after influencers in the world. Tyler ‘Ninja’ Blevins who rose to the top with his Fortnite streaming on Twitch is now sitting comfortably at the top of the Twitch Stream throne along with a handful other streamers. What is even more surprising that Ninja rose to fame by playing a free-to-play game.

Apex Legends was released last week and it had full influencer and media support right at launch which is something many battle royale games failed to manage. Reuters have revealed that EA paid $1 Million dollars to Ninja alone to play the game and promote it right at the launch of the title.

$1 million is a very big amount and every streamer will quickly jump on the bandwagon even if the game is not good. However, Apex Legends is a different case altogether. The game is amazing and it managed to secure its firm place in the battle royale genre easily. Nearly every Twitch streamer was playing Apex Legends when it came out but obviously big follower numbers mean big payments.

This also shows that no streamer is loyal to any brand. You can literally ‘purchase’ any streamer and make them stream your game. Most of the gamers move to Twitch and see these streamers play games because they want good opinions on whether they should purchase a game or not.

Although both EA and Ninja refused to confirm the amount the Reuters, this is confirmed that Ninja was indeed paid a huge to promote Apex Legends. EA will probably recover the money spent easily since Apex Legends is a great game but it leaves a big mark on the streamers’ credibility whether their reviews are to be trusted or not.

What are your thoughts on Ninja getting paid a huge amount to promote Apex Legends? How important are streamer reviews in affecting your purchasing behavior? Let us know in the comments section below.


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About the Author: Umair Khalid

Umair is a racing game fanatic and spends most of his time playing Forza or Gran Turismo. His favorite titles of the current generation are The Witcher III and Forza Horizon 3.

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