Leading in-game advertisement company, Adverty, expands by hiring Johanna Nymberg as the Director of Business Development, in hopes for further growth for the innovative company.
The new move comes after the launch of the company’s new offices across Europe and APAC, along with a raft of senior hires earlier this year.
Nymberg will now work with Niklas Wallgren and Christian Atack to collaborate with publishers and game developers from around the world.
As the director of business development, Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.
Johanna Nymberg had this to say,
Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company.
In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display. Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world
On the other hand, the CEO and founder of Adverty also had a few words about the hiring,
We are delighted to welcome yet another industry heavyweight to the team is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.
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