Adverty Announces Launch of BrainImpression Tech within Oracle Moat

In-game ad company Adverty has announced that it has launched its multi-patented and industry-leading ad viewability technology BrainImpression within Oracle Moat Analytics. This will allow advertisers to measure ad impressions, invalid traffic (IVT), and viewability. Adverty’s CTO Calle Sténson commented:

We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement of in-game ad viewability is a sought-after metric, but more importantly, it is essential for industry confidence in the advertising world we now inhabit and the massively exciting, multi-faceted metaverse to come. Having third-party ad verification from a measurement provider like Oracle Moat is a vital element of that confidence.

This collaboration will allow Adverty clients to measure ad impressions, invalid traffic (IVT), and viewability for In-Play ads. In-Play gives brands access to hard-to-reach, highly-engaged audiences with non-disruptive in-game placements that mirror the physical ads we see in our offline lives. Oracle Moat’s sophisticated measurement of ads takes into account the size of the ad, the length of time it appears on screen, and the angles from which it is viewed.

Irina Dzyubinsky, Head of Product, Oracle Moat comments:

Oracle Moat provides trusted third-party measurement of ads across channels, formats and platforms. By expanding our collaboration with Adverty to measure impressions, invalid traffic and viewability within in-game environments, we’re giving advertisers the confidence and tools they need to make more informed buying decisions that help maximize every advertising dollar and deliver better business outcomes.

This collaboration was initially announced back in April 2021 and now the integration is finally complete BrainImpression Tech is now available within Oracle Moat Analytics. Previous news from Adverty includes the appointment of new CEO Jonas Söderqvist. Previous company partnerships of the brand include various companies like Super League Gaming, Adsmovil, Livewire, Smart, TapNation, and Magic Finger 3D’s developer Lucky Kat Studios.

Additional details about Adverty and its BrainImpression tech and its availability within Oracle Moat are available on the official website. Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. Adverty on the other hand provides its in-game ad placement platform which allows advertisers to place non-intrusive ads in video games that enhance viewability while ensuring that none of the ads are too invasive and do not affect the gameplay.

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About the Author: Umair Khalid

Founder of GamesHedge, Umair enjoys a wide variety of video games ranging from RPGs to racing games. Currently busy with The Crew Motorfest and Kingdom Rush 5: Alliance.

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