Adverty AB has announced that the company has appointed industry veteran Jonas Söderqvist as its new CEO as the company prepares for its next phase of growth. The news comes after last year, the company announced appointing Tobias Knutsson as the new CEO of the company. Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of interest in in-game ad executions.
Jonas Söderqvist has been working in the industry for over two decades during which he served as Director at PubMatic for four years. Pubmatic is a publisher-focused sell-side platform featuring omni-channel revenue automation technology. During his tenure, he has focused on driving sales and management for both publishers and sales houses such as Mediakompaniet, MTV, Smartclip, Specific Media, YuMe, TV3, and Metro.
On his appointment as Adverty’s CEO, Jonas Söderqvist commented:
Having been on the Adverty board for the past two years, I have always followed Adverty closely – from a client point of view, from a platform point of view, from a board member point of view – and now as CEO. I’m so proud of all the progress made. Everyone in this company is always listening and learning. Now is the time to gather our forces together, to educate those in the industry about our tools and how to use them and to move forward as a team even more efficiently.
The in-game advertisement business is going to new heights with over 3 billion gamers across the world and global mobile gaming ad spend is expected to hit $131bn by 2025. It is also attracting mainstream brands as sophisticated ads yield highly persuasive results. Jonas also commented:
Advertisers and brands have not yet fully grasped the true potential of the inventory that is out there. This is where we come in. All the conversations we have with brands and buyers show that appetite is there, but so is some fear around shifting budget from traditional channels. This is a mistake, given the enormous power of in-game advertising. That power is the reason some of our clients have now run more than 15 campaigns with us. Their results justify their confidence.
Joachim Roos, Chairman of the Adverty board also added:
We are delighted to welcome Jonas as CEO. Having worked alongside him for the past two years, we know Jonas’s expertise in this marketplace will help us and our partners to capitalise on the huge potential in this market. We are here to help advertisers and brands grasp that potential and to seize early adopter advantage. As forward-thinking brands start to invest in gaming, the possibilities for marketers to maximise creativity and add value to audiences are immense. Brands have at their disposal the opportunity to own this space. The time is now!
Adverty has been spreading its wings in the in-game advertisement business with many strategic partnerships. Their most-recent partnerships include companies like Super League Gaming, Adsmovil, Livewire, Smart, TapNation and Mamboo Games. Adverty also received TAG Brand Safety Seal after its ABD Audit Validation last year.