Leading in-game ad platform for advertisers Adverty has announced a new partnership with game tech-focused company Livewire. With this new partnership, Adverty aims at continuing the growth of in-game advertising across the Asia Pacific, and the partnership will help Adverty to bring its in-game ad inventory locally to this brand-new region. The Asia Pacific is currently the largest continent in gaming.
Adverty says that the partnership will enable greater brand access to Adverty’s in-game inventory in key markets across the Asia Pacific. Livewire will have exclusive rights to sell Adverty’s inventory in countries such as Australia, Vietnam, and Japan, and the company will also work towards strengthening Adverty’s position in the Middle East. Tobias Knutsson, CEO of Adverty said:
We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place.
While Adverty makes it easier for ad buyers to access the largest in-game advertising inventory, Livewire on the other hand boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage, and Finance. It also has a growing reputation in a number of different important markets. Indy Khabra, co-founder and CEO at Livewire also said:
We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we’re passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.
Last week, Adverty announced its partnership with Smart, another platform for expanding its in-game ad inventory reach. Adverty’s previous partnerships include companies like TapNation, Mamboo Games, InMobi, and Oracle Moat. Adverty also managed to secure its first and second US Patent for In-Game Ad Viewability Technology and earlier this year, the company released its in-game ad SDK on Unity Asset Store to help out developers who want to use their in-game ad platform in their video games during development. Adverty also recently received the TAG brand Safety Seal after ABD Audit Validation.
