Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus football star Arthur Melo as the company’s first global ambassador. Together with the 1st11, the star midfielder will be joining over 2.7 billion gamers and connecting with fans in the virtual space where fans will have a chance to stream live with Arthur and also play FIFA with their football hero.
If you are unaware of 1st11, the company works in collaboration with leading talent from the world of gaming, pro sports, and eSports. It allows fans to play in specially created formats and experience across a wide range of the world’s most popular titles. The offering includes advanced mobile technology connecting fans seamlessly into interactive gaming formats, whilst simultaneously live streaming action directly to subscribers and broadcast partners. The platform not only makes competitive gaming more scalable but also rewards players for sharing, engaging, and participating rather than just winning.
Arthur Melo, a star midfielder for Juventus & the Brazilian National Team commented on his partnership with 1st11:
I love 1st11’s vision. It’s unique approach to enhancing the fan experience by bringing together gaming creators and sports stars into interactive formats is unique and cool. It brings gaming entertainment to the next level, allowing the real and the virtual worlds to collide in new and often unexpected ways.
Peter Glancy 1st11 CEO also commented:
This is a special time for 1st11 and I’m delighted to welcome Arthur as 1st11’s ambassador. He is a very special talent and a magnificent addition to the team. The signing of Arthur demonstrates our intentions to continue to grow and expand our business internationally. He joins us at an important time as the company continues its expansion. Arthur is not only a football star but also an avid gamer with a huge following on Instagram. As growth in the gaming and esports sector increasingly becomes a global phenomenon, it will continue to attract star athletes with a passion for playing games, sharing content and engaging with an audience of millions.
Arthur Melo is joining over 2.7 billion people players playing video games with the industry predicted to reach over $300 billion in revenues by 2025.
