SEGA of America and Danimals have announced a new promotional partnership in celebration of Sonic the Hedgehog’s 30th anniversary. As part of the upcoming celebration, the dynamic program will allow players to access the first-ever character customizations in the Sonic Dash by downloading the app via QR codes found on the special Sonic Dash branded Danimals packs or directly from the App Store or Google Play.
Upon scanning the QR code, players will receive the iconic Danimals brand mascot Bongo as a playable in-game character and will be able to unlock special edition characters Pirate Sonic and Captain Shadow. Danimals’s describe Bongo as ‘the Danimals kids’ spirit animal; an imaginative adventure enabler who lives in a magical treehouse where he and his friends play the day away. With Bongo, kids rule, no parents are allowed, and fun always comes first.
Kallie Goodwin, Vice President of Danone Family and Wellness Brands said:
Danimals is thrilled to team up with SEGA to celebrate the 30th anniversary of Sonic the Hedgehog. Having Bongo as a playable character within Sonic Dash is a first for both Danimals and SEGA. We think Sonic and Bongo are the perfect pairing of friends – both are a little mischievous and both bring kids into a high energy world of unlimited possibilities. We are excited to be part of this milestone and to continue bringing kids nutritious and delicious snacks together with fun adventures.
For a limited time, Sonic will also appear on select Danimals smoothies and pouches packaging. Each of these will have a QR code at their back that will allow fans to download Sonic Dash to their mobiles and then receive Bongo as a playable character in the game after completing the tutorial level. The special edition Pirate Sonic and Captain Shadow can also be unlocked in the game by collecting all four birthday-themed items on the track including a Danimals smoothie pack.
Ivo Gerscovich, Chief Brand Officer for Sonic the Hedgehog & SVP of SEGA of America also added:
Danimals is a household name in the food and beverage industry, and a favorite among kids everywhere, so we’re thrilled to partner up with them as part of Sonic’s 30th anniversary celebration. By integrating the packaging with Sonic Dash, we’re able to offer Sonic fans an exciting new way to collect new characters in the game and experience Danimals unlike they ever have before — in the Sonic universe.
Sonic Dash is available both on the App Store and Google Play right now for free and you can begin looking for Sonic on Danimals packaging starting mid-May 2021. Previous partnerships of SEGA include Jakks Pacific for Sonic the Hedgehog 2 and Sonic, Tomy along with Arby’s.
