In anticipation of Pokemon Day, The Pokemon Company has unveiled the Pokemon Together brand campaign. The company is inviting trainers from around the world to ‘Pokemon Together’ and celebrate the spirit of connectivity across the entertainment franchise in 2023. In celebrations, the company has launched the campaign trainer, online hub, and call for #PokemonTogether fan content submissions today.
You can check out the trailer below before we jump into further details:
February 27 is celebrated as Pokemon Day because, on this day, fans from around the world celebrate this franchise which has been entertaining fans since 1996. On February 27, 1996, the very first Pokemon video games Pokemon Red and Pokemon Green were released in Japan and introduced players to the concept of battling and trading Pokemon by connecting their Gameboy devices. This heralded the start of what would grow to be one of the world’s biggest entertainment franchises with a community of global fans who are known as ‘Trainers’.
This year, The Pokemon Company is celebrating the original and enduring spirit of connectivity which began with those first games by inviting Trainers to ‘Pokemon Together’ throughout 2023. To kick off the campaign, The Pokemon Company is inviting Trainers to ‘Celebrate Pokemon Together’ this Pokemon Day. Starting today, fans from around the world can post photos and videos showcasing their love for the franchise and share their favorite memories on social media with the hashtag #PokemonTogether.
Posts tagged with #PokemonTogether will have the chance to be aggregated into a mosaic in the style of the iconic Poke Ball which will be revealed on Pokemon Day. Apart from this, the official Pokemon News UK social media channels will also be featuring #PokemonTogether testimonials from members of the global fan community to inspire Trainers for their own submissions and to exhibit what Pokemon means to all of the fans around the world. Andy Hartpence, senior director of brand marketing at The Pokémon Company International commented:
Since its beginning, Pokémon has had the unique ability of physically and virtually bringing people together. In 2023, we look forward to recognizing this aspect of the brand and inviting its remarkable community of fans to experience the many ways they can connect and ‘Pokémon Together’ across the franchise. We welcome Trainers to Play-, Discover-, Watch-, Collect-, Trade-, and beginning this Pokémon Day, Celebrate Pokémon Together.
You can join in the fun by posting photos and videos with the hashtag #PokemonTogether right now and for the Poke Ball mosaic reveal, you can visit the online hub which is now launched on the official website.
What are your plans for celebrating Pokemon Day in 2023? Let us know in the comments section below.