PUBG Mobile Hits the Road for ReWired Fest 2025 as Transformers Crossover Event Goes Live

PUBG Mobile and Moonrock have announced that they are hitting the road for the ReWired Fest 2025, which will bring the game’s new Transformers integration directly to fans. Players interested in trying out the new Transformer collaboration in PUBG Mobile can head to designated Walmart Stores as part of The Road to ReWired Fest, produced by Trusted Influence. Ahead of the fourth annual ReWired Fest in Bentonville, Arkansas, the PUBG Mobile-branded studio will travel cross-country through 12 different states.

In each state, the studio will stop at Walmart parking lots and will give fans a chance to experience the new collaboration with hands-on play of the newest gameplay. During this opportunity, players can try to score some free in-game items, free swag, and much more. To kick off the cross-country tour, John Gaudiosi, president of Moonrock, commented:

Moonrock is excited to expand our partnership with Level Infinite by bringing PUBG MOBILE, one of the most popular battle royale mobile games in the world, directly to gamers across the US this summer with this ReWired Festival gaming tour and online activations, including integration into gaming site Restart.run.

Anthony Crouts, Sr. Publishing Director, North America, also commented:

We’re thrilled to be joining forces with Moonrock to bring PUBG MOBILE to players as part of The Road to ReWired Fest. The tour is an incredible opportunity for us to interact with gamers across the nation and introduce all the action-packed features of the Version 3.9 Update and TRANSFORMERS-themed content directly to our fans. We can’t wait to hit the road!

Trusted Influence is a retail-first marketing accelerator that specializes in creator campaigns, retail integration, and culturally driven brand experiences. The Road to ReWired Fest Tour is the latest national gaming experience organized by them. Visitors will be able to play PUBG Mobile with Transformers at each stop on featured handheld mobile devices, which will have the game preloaded. They will also have the opportunity to download the game to their personal phones and try it out using QR codes on-site.

If the players already have the game installed on their phones, they can use the on-site promotional code, limited to one per account, to get some free in-game items straight to their in-game mailbox. Throughout the road trip, PUBG MOBILE will also bring its VIP creators to select stops, giving fans a chance to meet their favourite content creators in person. Additionally, a weeklong online streaming event also kicks off on August 24, 2025. It will feature celebrity creators Jivi, TonyRomero, Noko, Bewitching, Grxnt, and GoatR2.

You can find these 75 stops at Walmart Supercenters across Louisiana, Florida, Georgia, Alabama, Tennessee, Ohio, Indiana, Illinois, Missouri, Arkansas, Mississippi, and Texas. The detailed schedule of the tour is as follows:

Select stops include:

August 2: Birmingham, Alabama
August 3: Chelsea, Alabama
August 6: Smyrna, Tennessee
August 7: Franklin, Tennessee
August 13: Dublin, Ohio
August 14: Columbus, Ohio
August 15: Dublin, Ohio
August 17: Columbus, Ohio
August 23: Carmel, Indiana
August 24: Indianapolis, Indiana
August 28: Elk Grove Village, Illinois
August 29: Glen Ellyn, Illinois
September 3: Webb City, Missouri
September 5: Joplin, Missouri
September 12: Southaven, Mississippi
September 17-18: Bentonville, Arkansas
September 25: Dallas, Texas
October 2-4: Austin, Texas

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Would you be interested in trying out the new PUBG Mobile and Transformers collaboration, and will you be trying your luck to meet your favourite PUBG Mobile creators at The Road to ReWired Fest? Let us know in the comments section below.