Last year we thought that Microsoft is making some big moves for its online streaming platform Mixer when it snatched away Ninja and a couple more major Twitch streamers. However, it turns out that having some of the best streaming on-board its streaming platform was not enough for Microsoft to make it work. Microsoft has now announced that Mixer is permanently shutting down and all its partners will be moving to Facebook Gaming for the time being with their future decisions lying with them.
Both Ninja and Shroud were part of the biggest Twitch streamers to move to Mixer last year as an exclusive partnership was signed between Mixer and them. This news has hit them hard and out of the blue. With Mixer shutting down, they have been moved to Facebook Gaming as Microsoft is now partnering up with them as they appear to be in a much better position than Microsoft with its Mixer. Microsoft said in its official blog post that this partnership will be more beneficial for the streamers since Facebook Gaming attracts a more dedicated community than Mixer.
The original blog post reads for the streamers:
Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kick off the sign-up process.
However, Microsoft has not forgotten about its loyal viewers as well who supported their favorite streamers on Mixer. For them, Microsoft comments:
Viewers with outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform.
Microsoft says that Mixer will continue to run until July 22, 2020, and after that Mixer.com will redirect everyone to fb.gg which is Facebook’s desktop home for gaming videos. The Mixer apps will also redirect or notify the community to watch streams on Facebook Gaming instead.
What are your thoughts on Mixer shutting down and were you affected with the shutting down of Microsoft’s online streaming platform? Let us know in the comments section below.
