MADMONQ the company behind the health and performance gaming supplements has raised €500,000 in funds to raise awareness around the need to prioritize health in gaming, while also using the funds for new product development, scaling the team, and paving the way for Series A round which is planned for late 2021.
The €500,000 was raised with the participation from poker star, Bertrand “ElkY” Grospellier; popular Twitch streamer, Lex Veldhuis; popular content creator, entrepreneur, and author Radek “sterakdary” Starý; top-level manager Lukáš “lastgameblitz” Křítek, AdRock Ventures; and entrepreneur Vojta Roček.
Michal Noga, MADMONQ founder and CEO had this to say,
At MADMONQ, we envision a world where health and performance is a priority—not an afterthought. Although the supplement market alone is worth at least $100BN+, esports players and gamers are largely neglected and have yet received nutritional supplements tailored to meet their unique needs. Gaming is a grueling and physically demanding activity and, like traditional athletes, gamers need fuel that supports endurance, mental clarity, and overall health. With this funding, we can continue providing supplements with world-renowned ingredients while also helping gamers to develop habits, tools, and routines that will level up their performance.
On the other hand, poker start Bertrand “Elky” Grospellier who participated in the funding commented,
MADMONQ has incredible brand loyalty, with the most passionate gamers even tattooing the logo on their bodies. Their unconventional approach to making health a priority in the industry is unlike anything I have ever seen. This combined with the fact that the company has already proven itself to be profitable made investing an easy decision.
MADMONQ was found in 2017 and has ever since been on a mission to make sure every gamer gives health the same amount of attention they give to their hardware setup. The flagship product of the company is the chewable tablet that packs organic caffeine, tea extracts, non-essential amino acids, plants, and fruits. The supplement provides better immediate performance benefits in terms of focus, energy, and reaction time; boosts long-term health by supporting memory, eye health, and metabolism; and provides a better ability to adapt to stress.
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