Adverty and Oracle Moat Collaborate for Enhanced Measurement for In-Game Ads

Adverty New CEO

Adverty has announced its collaboration with Oracle Moat for enhanced measurement and verification for its in-game ad traffic and impressions. With Oracle Moat’s iconic verification solution, publishers and advertisers can access the trusted third-party measurement for in-game ad campaigns.

Adverty is continuing its mission to deliver seamless advertising that connects brands and audiences through its revolutionary technology which is built specifically for gaming. The collaboration will help advertisers that are looking for in-game advertising at scale, where it will inform buying decisions and empower advertisers.

CEO of Adverty Tobias Knutsson had this to say about the collaborating between Adverty and Oracle Moat

We are delighted to announce this collaboration with Oracle Moat at a time when third-party measurement is more essential than ever for building effective media strategies, growing industry confidence, and fostering trust and understanding when it comes to burgeoning in-game media environments. Oracle Moat is a world leader in measurement and by working together we can help ensure that our solutions give advertisers the confidence they need to invest in this increasingly important channel.

At Adverty, our number one priority is ensuring that in-game advertising is brand-safe, unobtrusive and immersive. We look forward to continuing to create amazing in-game advertising experiences with our partners

On the other hand, Mark Kopera, Head of Product for Oracle Moat added,

As in-game advertising expands across the media mix, so does the need for advertisers to understand key indicators of media quality and detect any fraudulent activity inside games. We’re excited to join efforts with Adverty to give advertisers the tools they need to make more informed, data-driven decisions, and reach valuable audiences across this increasingly important media channel.

The collaboration is a key milestone in Adverty’s commitment to create the most trustworthy in-game platforms for brands, advertisers, and game developers. It will give brands the confidence they need in order to invest in in-game advertising and to unlock previously unreachable audiences.

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About the Author: Salik Shah

An ardent lover for first-person shooter games, Salik has been part of GamesHedge all through its journey. His love for competitive gaming started with Counter-Strike and Call of Duty, and now can be seen lurking in Valorant and Rainbow Six: Siege.

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