Adverty has announced that the company has entered a strategic and exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios. The partnership will enable the publisher to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising.
Lucky Kat Studios is based in The Hague, The Netherlands where this award-winning studio produces mobile pixel art games with a pop culture twist. Cult hits like Nom Cat, Sky Chasers, Combo Critters and the mos recent chart-topper Magic Finger 3D have all been produced by Lucky Kat Studios.
With the partnership with Adverty, Lucky Kat Studios can now access Adverty’s In-Menu and In-Play formats which allow devs to add non-intrusive in-game ads. The In-Menu brand was launched last year by Adverty, where it enables relevant and contextual IAB display banner ads on menu screes in between gameplay.
The In-Menu is seamlessly going to deeply integrate itself in games as an in-game advertising unit. This feature brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions. solutions. In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.
Adverty has been partnering with many game development studios that are looking to take advantage of its in-game ad technology that works well work both the players by being non-intrusive, and for the developers to make more money with their games without affecting the gameplay experience.
Back in February, Adverty outlined its In-Game ads on the Unity platform, unveiling how to integrate its Unity software development into mobile games, while sharing specialist tips on seamless in-game advertising, and the best practice with developers.
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