Adverty and mobile game developer Gold Town Games have announced a new strategic partnership that will allow the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising with their video games. The integration will start with Gold Town Games’ World Hockey Manager title in the next few weeks while all future titles will also get this same technology as they are released later in the year.
Tobias Knutsson, CEO of Adverty details:
We are thrilled to be adding GTG and World Hockey Manager (WHM) to our ever-growing library of high-quality games using our cutting-edge technology and patented viewability measurements. Developers are waking up to this opportunity to offer advertisers the chance to reach a well defined and attractive target audience – in this case comprised of ice hockey fans around the world.
We are seeing a huge increase in demand for attractively designed in-game advertising to engage hard-to reach-audiences and look forward to working closely with GTG for many years to come.
Pär Hultgren, CEO of GTG also added:
We view in-game advertising as the most exciting opportunity in mobile game monetisation and are delighted to be working with a fellow Swedish company on realising the potential our current and future games hold in this regard.
Thorbjörn Warin, Chief Supply Officer at Adverty also commented:
Gold Town Games is an industry leader in sports management games for mobile platforms; and this news follows other exciting partnerships with the likes of Verizon Media and InMobi, as growing numbers of advertisers wake up to the power of our unique and unobtrusive ad offering which maximizes brand exposure and publisher monetisation.
Strong demand for advertising opportunities within the gaming vertical shows no sign of abating, with in-game advertising set to see tremendous growth in the coming months and years, alongside increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.
World Hockey Manager will first get seamless In-Play ads from Adverty in the next few weeks while the In-Menu ads will arrive sometime later in Q2. Previously, Adverty announced that it got TAG Brand Safety Seal after ABC Audit Validation. It also announced that it is outlining Seamless In-Game ads on the Unity Platform. Previous partnerships of Adverty include Verizon and InMobi. The company also expanded its team recently with a new Chief of Financial Officer and a new CEO.
