Sega and Jakks Pacific Inc have partnered together for the official merch of Sonic the Hedgehog 2 feature film. This gives Jakks Pacific the global toy rights to design, manufacture, market, and sell the Sonic the Hedgehog 2 branded toy product lines.
The toys will be based on the upcoming feature film, which is set for a release next year in 2022. The agreement between the two companies includes rights to produce action figures, playsets, vehicles, plush toys, and other collectibles. The costume division of Jakks Pacific, Disguise, will be designing and manufacturing the costumes and accessories inspired by characters from the movie.
Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc had this to say,
Sonic the Hedgehog 2 is sure to be a runaway hit in 2022. Given the success of the first movie and performance of our current Sonic the Hedgehog product line, we are excited to continue to develop toys that follow along with Sonic’s next great movie adventure. JAKKS brings decades of innovative product development experience to the table and will continue to bring to life these iconic characters in a wide variety of new and unique ways for kids and fans alike.
This isn’t the first time the two companies have partnered, while the deal is more of an extension of the 2019 agreement by both companies. Back in 2019, merchandise includes top-selling collectibles based on the original Sonic the Hedgehog 2020 movie.
Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush and Spin Dash Sonic playset, all of which saw a strong worldwide sales performance at retailers both in-store and online.
Alex Gomez, Licensing Director at SEGA of America had this to say,
We’ve seen such a great response from fans to the Sonic the Hedgehog products created by JAKKS Pacific, and we’re thrilled to continue working with them to celebrate Sonic the Hedgehog 2. We hope that fans of the Blue Blur will see the collection as a testament of our appreciation and create memorable Sonic experiences with the products for years to come.
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