Publisher Square Enix has admitted that Marvel’s Avengers sales have been much lower than expected, however, the company has yet to share the development cost and profits of the game.
In the last financial report by the company, president Yosuke Matsuda addressed the operating losses of around 7 billion yen in the second quarter, which is approximately $67 million. However, according to IGN, game analyst David Gibson previously explained that the company sold 60% of its planned units, while the numbers imply the game cost around $100 million to make.
In the last financial report by Square Enix, Matsuda talked about the development cost yet to be recouped.
In addition to the amortization of the game’s development costs, another significant factor associated with [Marvel’s Avengers] was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward.
Matsuda also goes on to state the intention of the company to expand the sales of Marvel’s Avengers in order to improve its profitability. However, he does not elaborate on how the company plans to do so but said that updates will help drive new sales for the game.
Marvel’s Avenger plans to bring a new Avenger to the game next month on December 8. The new Avenger, Kate Bishop also got a reveal trailer which was released by Square Enix.
On the other hand, the next-gen release of Marvel’s Avenger has been pushed to next year in 2021. Fans expecting to play their game on their PlayStation 5 and Xbox Series X and S will have to wait a little longer to do so.
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