Paco Rabanne, the fashion house and fragrance brand, has teamed up with Starcom and Bidstack to launch a collaboration with Curved Space. As part of this collaboration with Maximum Games’ Curved Space, Paco Rabanne will launch a brand-new luxury men’s fragrance called Phantom. To celebrate, the developer has launched a new trailer featuring new content for the game as well.
Check it out below before we jump into additional details:
The new innovative campaign celebrated Phantom’s luxury craftmanship and new-tech feel with a custom in-game character that represents the fragrance’s collectible robot bottle. Phantom is the world’s ‘first connected fragrance’ as it comes in a game-changing bottle design made with chrome, metal, and black. The character featured in the game to represent this iconic launch is also called Phantom.
It acts as a controllable companion in Curved Space and works alongside you as you travel to the deepest reaches of space. The Phantom character is free for everyone, and players can download it from the game’s start menu. After purchasing Phantom, it will accompany you on your missions as you take on enemies with a powerful spray attack. It can also port around the map, stun spiders and assist in battle.
Bidstack, the in-game advertising technology platform worked alongside Starcom to develop the strategy for the campaign and after exploring different ways, they found the perfect way to fit in Curved Space in the form of Phantom. This is the first time that a fragrance is featured as a playable character in a video game and shows Paco Rabanne’s innovative approach to engaging with their target audience.
Adam Fisher, Head of US Sales at Bidstack said:
It was a pleasure to work again with Paco Rabanne and Publicis for this exciting collaboration with our partner Maximum Games in their newest title, Curved Space.
Working with our partners to create an interactive brand experience for Phantom is something we are really proud of. The execution pays homage to some of the classic games that came before us and drew inspiration from titles like R-Type and Gradius.
Our number one priority for any partnership is to ensure we respect the game and I feel that we accomplished that with this free DLC activation.
Shane Bierwith, EVP of Global Marketing at Maximum Games also added:
Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.
Curved Space is now out for Xbox One, PS4, PS5, Xbox Series X|S, and PC via Steam and you can jump in the game right now to download the free DLC character.
