Adverty and Verizon media have partnered up with a deal to allow a huge range of brands and audiences to access the ad company’s innovation ad formats within gaming. The integration of Adverty’s platform will allow Verizon Media’s wide range of advertisers and audiences to access the seamless ads implemented within games.
Adverty now plans to connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive. Ad offering to reach wider audiences withing gameplay, allowing maximum brand exposure and publisher monetization.
This effectively means that Verizon Media’s clients and partners can access the in-game advertising at scale, while Adverty can get the benefit of growing numbers of global marketers looking to advertise withing games.
CEO and founder of Adverty had this to say,
We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment. Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.
On the other hand, Kri Carlet, the VP of international sales at Verizon Media said,
Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect. XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.
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